I think that at last i will get crazy and cancel my HSBC account and everything i have to do with that Bank. Their e-mails that they send to me everyday became so annoying that i want to recommend two essential readings for the guys responsible for CRM and Customer Loyalty programs.
  1. Return On Customer - Don Peppers and Dr.Martha Rogers

  2. Permission Marketing - Seth Godin

In Permission Marketing Seth Godin states that because of the varying alternatives in live and decreasing time to allocate for each of the alternative activities entity's should get permission for every intervention in our lives. For example if you have only 15 -20 minutes for checking your e-mails you shouldn't have to pick meaningless advertisements from companies. In their very important piece Return On Customer, Don Peppers and Martha Rogers state that the Return of a customer is not only the return made in any transaction. The Return is the sum of all transactions that are currently made and the ones that will be made in the future. So if a company annoys any customer by trying to communicate their message too much with the aim of increasing the return of the customer in current accounts, they will probably suffer a decrease in the return curve of the customer because of the loss in future transactions due to the inconvenience they create.

So i am not sure if HSBC is aware or not, but by sending disturbing emails almost everyday is not increasing my satisfaction, contrarily they are increasing my dissatisfaction. If they would send at least bulletins that would be customized for my interests maybe i wouldn't feel that outrageous but WHY SHOULD I CARE WHAT THEY OFFER FOR CAR SERVICES ! I HAVE A COMPANY CAR.... (And a lot of things too that are not in my interest)

The fact that they didn't understand the importance of customization in this kinds of bulletins, at least considering that being a customer didn't mean that i allow them to fill my inbox with irrelevant things and as taking into consideration the importance of Permission Marketing as stated by Seth Godin, they could give at least the option as the entity's who are aware of this concept. A statement like " You are getting this email bacause of ............If you don't want to receive this emails anymore click the link below.....